Post by account_disabled on Mar 13, 2024 20:39:24 GMT -8
Brand safety: American studies on brand safety Online brand safety: even if Halloween is now far away and you should have peaceful dreams about the advertising you have chosen to promote your online business, in reality this is not the case; this post will put you, if not in a state of psycho-anxious alarm, then a state of pure fear. Ready to experience shivers of terror? Don't blame me because the responsibility lies with a study that the Times conducted on the murky world of so-called brand safety , and we know that in unclear waters not only are there sharks splashing around, but also that it is their habit to attack without any notice.
Do you feel the concern rising? Here's the antidote: if you adopt Find Your Phone Number certain marketing steps maybe you can succeed or at least try to alleviate the risks, this at least is the idea that can be deduced from the Marketing Week article with the predictive title: ' Brand safety online: Can it ever be guaranteed '. Apparently illustrious brands such as Mercedes-Benz , Marie Curie , Waitrose have unknowingly ended up published on racial hatred sites, alongside YouTube videos of supporters of terrorist groups and obviously the inevitable pornographic sites, thus helping to advertise, promote and therefore ultimately finance their unfortunate causes and moreover for thousands of pounds.
BrrrRRrrr we shudder, it's horrible! This uncomfortable reality for Brands on the potential risk of ending up next to offensive and illegal content is certainly not a new issue or one that should be surprising given the previous investigations conducted first by The Sun in 2013 and by the Financial Times in more recent times, which had widely demonstrated and brought to the news, such as the numerous cases in which one ends up next to content that is not exactly appropriate for the brand's reputation. The fact remains that the time has come to ask whether advertisers can be confident about how and where their ads will appear when they decide to rely on online advertising. Here is an example of not exactly correct online advertising: Among the solutions adopted is that of returning control of advertising to advertisers and not to intermediaries - often advertising tech companies - which have become too many.
Do you feel the concern rising? Here's the antidote: if you adopt Find Your Phone Number certain marketing steps maybe you can succeed or at least try to alleviate the risks, this at least is the idea that can be deduced from the Marketing Week article with the predictive title: ' Brand safety online: Can it ever be guaranteed '. Apparently illustrious brands such as Mercedes-Benz , Marie Curie , Waitrose have unknowingly ended up published on racial hatred sites, alongside YouTube videos of supporters of terrorist groups and obviously the inevitable pornographic sites, thus helping to advertise, promote and therefore ultimately finance their unfortunate causes and moreover for thousands of pounds.
BrrrRRrrr we shudder, it's horrible! This uncomfortable reality for Brands on the potential risk of ending up next to offensive and illegal content is certainly not a new issue or one that should be surprising given the previous investigations conducted first by The Sun in 2013 and by the Financial Times in more recent times, which had widely demonstrated and brought to the news, such as the numerous cases in which one ends up next to content that is not exactly appropriate for the brand's reputation. The fact remains that the time has come to ask whether advertisers can be confident about how and where their ads will appear when they decide to rely on online advertising. Here is an example of not exactly correct online advertising: Among the solutions adopted is that of returning control of advertising to advertisers and not to intermediaries - often advertising tech companies - which have become too many.